The Strategic Designer Course 🚀

Learn More

The Strategic Designer Course 🚀

Learn More

Become a Strategic Senior Designer

Become a Strategic Senior Designer

Become a Strategic Senior Designer

Elevate your design thinking and gain Product Strategy skills to solve complex problems like the top 1% designers

Trusted by

Designed for those who want to drive impact.

Designed for those who want to drive impact.

Designed for those who want to drive impact.

Go beyond execution and think like product leaders. Learn how to use strategy, data, and business insight to influence product direction and drive measurable impact.
Whether you're aiming for a senior role or high-level IC paths like lead or staff, this course gives you the tools to grow with confidence. Gain a seat at the table by contributing meaningfully to business goals and strategy.

Who this course is for

1

Mid level designers

You have the experience, now you are ready to take the leap towards being senior designer. Gain the confidence and practical skills needed to elevate your problem solving skills and manage complex projects, and become a Strategic Senior Designer.

2

Senior designers

Years of experience don't always equal skill. Learn structured frameworks to help you confidently lead any* complex projects, drive business impact and collaborate strategically with stakeholders as you work towards being a Staff Designer.

3

Freelance designers

As more companies rely on freelancers during unstable times, build the confidence and frameworks needed to quickly assess complex problems and create solutions that create impact. Stand out against the tough competition as a Strategic Design partner.

Tangible outcomes you will gain:

Business and Design Strategy

Discover how to amplify design impact in the business by directly influencing growth and profits. Use systems thinking to zoom out and see the bigger picture identifying hidden dependencies, and uncover root causes. Tackle complex, cross-functional challenges with clarity and confidence. It’s the mindset that will separate you as a Strategic Senior Designer.

Data Driven & Growth Design

Master the art of data-driven design to set the right goals, and use rapid experiments to drive business growth. Understand how to define meaningful success metrics and align design outcomes with business impact. Validate ideas through experiments and data. Gain a toolkit for running experiments that help your team make informed decisions to move fast and learn quickly.

Soft Skills

Learn how to communicate your vision, and valuable stakeholder management skills. Frame your design work in terms of business value, tell compelling stories with data, and confidently present to leadership. Whether you're advocating for a design decision or shaping roadmap priorities, you’ll be equipped to make your voice heard as you gain a seat at the table.

What others are saying

What others are saying

What others are saying

Learn along with the best and join designers who have landed roles at

Learn along with the best and join designers who have landed roles at

I reached out to Tshili when I was preparing for a job interview at Meta. Even though that opportunity didn’t work out, the tips and guidance I received were invaluable. Tshili helped me not only with interview strategies but also gave me insights on how to continue learning and growing as a designer. The mentorship gave me the tools and confidence I needed to keep pushing forward, and I couldn’t be happier with where I’ve ended up

Tunde

UX Designer, Google

I reached out to Tshili when I was preparing for a job interview at Meta. Even though that opportunity didn’t work out, the tips and guidance I received were invaluable. Tshili helped me not only with interview strategies but also gave me insights on how to continue learning and growing as a designer. The mentorship gave me the tools and confidence I needed to keep pushing forward, and I couldn’t be happier with where I’ve ended up

Tunde

UX Designer, Google

I reached out to Tshili when I was preparing for a job interview at Meta. Even though that opportunity didn’t work out, the tips and guidance I received were invaluable. Tshili helped me not only with interview strategies but also gave me insights on how to continue learning and growing as a designer. The mentorship gave me the tools and confidence I needed to keep pushing forward, and I couldn’t be happier with where I’ve ended up

Tunde

UX Designer, Google

When I was preparing for an interview at one of my favourite companies, I knew I needed more than just standard interview tips. Tshili helped me position myself in a way that made me feel confident and helped me stand out in a competitive market. The advice she gave helped me the edge I needed to secure the role.

Sonia B.

Product Designer

When I was preparing for an interview at one of my favourite companies, I knew I needed more than just standard interview tips. Tshili helped me position myself in a way that made me feel confident and helped me stand out in a competitive market. The advice she gave helped me the edge I needed to secure the role.

Sonia B.

Product Designer

When I was preparing for an interview at one of my favourite companies, I knew I needed more than just standard interview tips. Tshili helped me position myself in a way that made me feel confident and helped me stand out in a competitive market. The advice she gave helped me the edge I needed to secure the role.

Sonia B.

Product Designer

Tshili provided me with incredibly insightful feedback and helped me reshape my portfolio to help me stand out as I was aiming for a FAANG job. The advice was detailed, actionable, and really pushed me to elevate my work. Although I didn’t end up at a FAANG company, I’m thrilled to have landed a fantastic role at a prestigious investment bank, where my career has flourished.

Daisy O.

Product Designer

Tshili provided me with incredibly insightful feedback and helped me reshape my portfolio to help me stand out as I was aiming for a FAANG job. The advice was detailed, actionable, and really pushed me to elevate my work. Although I didn’t end up at a FAANG company, I’m thrilled to have landed a fantastic role at a prestigious investment bank, where my career has flourished.

Daisy O.

Product Designer

Tshili provided me with incredibly insightful feedback and helped me reshape my portfolio to help me stand out as I was aiming for a FAANG job. The advice was detailed, actionable, and really pushed me to elevate my work. Although I didn’t end up at a FAANG company, I’m thrilled to have landed a fantastic role at a prestigious investment bank, where my career has flourished.

Daisy O.

Product Designer

I first connected with Tshili when I wanted to break into UX design, but wasn't sure where to start. The advice I received was incredibly practical and actionable. Tshili laid out a clear roadmap with specific steps I could follow to improve my skills and get noticed by employers. Within a few months, I was landing interviews, and was even a finalist in a design competition with Amazon which lead to my first role. If you’re serious about growing your design career, Tshili is the mentor you need!

Lynne I.

Product Designer

I first connected with Tshili when I wanted to break into UX design, but wasn't sure where to start. The advice I received was incredibly practical and actionable. Tshili laid out a clear roadmap with specific steps I could follow to improve my skills and get noticed by employers. Within a few months, I was landing interviews, and was even a finalist in a design competition with Amazon which lead to my first role. If you’re serious about growing your design career, Tshili is the mentor you need!

Lynne I.

Product Designer

I first connected with Tshili when I wanted to break into UX design, but wasn't sure where to start. The advice I received was incredibly practical and actionable. Tshili laid out a clear roadmap with specific steps I could follow to improve my skills and get noticed by employers. Within a few months, I was landing interviews, and was even a finalist in a design competition with Amazon which lead to my first role. If you’re serious about growing your design career, Tshili is the mentor you need!

Lynne I.

Product Designer

I had heard great things about Tshili from my sister, so when I was looking for guidance on advancing my career in UX design, I reached out. The advice I received in 2020 was spot-on and helped me focus on the exact skills and areas I needed to improve. Tshili has a unique way of breaking things down into simple, actionable steps, which gave me the confidence to push forward. Now, a few years later, I’m proud to be working as a UX designer and continuing to grow in my career

Leonard I.

UX Designer

I had heard great things about Tshili from my sister, so when I was looking for guidance on advancing my career in UX design, I reached out. The advice I received in 2020 was spot-on and helped me focus on the exact skills and areas I needed to improve. Tshili has a unique way of breaking things down into simple, actionable steps, which gave me the confidence to push forward. Now, a few years later, I’m proud to be working as a UX designer and continuing to grow in my career

Leonard I.

UX Designer

I had heard great things about Tshili from my sister, so when I was looking for guidance on advancing my career in UX design, I reached out. The advice I received in 2020 was spot-on and helped me focus on the exact skills and areas I needed to improve. Tshili has a unique way of breaking things down into simple, actionable steps, which gave me the confidence to push forward. Now, a few years later, I’m proud to be working as a UX designer and continuing to grow in my career

Leonard I.

UX Designer

After completing the Google UX Design Certificate, I didn’t really know where to start when it came to creating a CV. Tshili gave me clear, actionable advice to help showcase my previous experience as a nutritionist as a strength and leverage it to stand out. As a result I received positive feedback from several UX industry professionals. The guidance I received was exactly what I needed to navigate the competitive job market confidently.

Ramatu N.

UX Designer

After completing the Google UX Design Certificate, I didn’t really know where to start when it came to creating a CV. Tshili gave me clear, actionable advice to help showcase my previous experience as a nutritionist as a strength and leverage it to stand out. As a result I received positive feedback from several UX industry professionals. The guidance I received was exactly what I needed to navigate the competitive job market confidently.

Ramatu N.

UX Designer

After completing the Google UX Design Certificate, I didn’t really know where to start when it came to creating a CV. Tshili gave me clear, actionable advice to help showcase my previous experience as a nutritionist as a strength and leverage it to stand out. As a result I received positive feedback from several UX industry professionals. The guidance I received was exactly what I needed to navigate the competitive job market confidently.

Ramatu N.

UX Designer

The Syllabus

A deeper look into the curriculum

A deeper look into the curriculum

A deeper look into the curriculum

Vision and Goals

Audience & Value proposition

Delivering Product Features

Data and Growth Design

Soft skills

Vision and Goals

Audience & Value proposition

Delivering Product Features

Data and Growth Design

Soft skills

Vision and Goals

Audience & Value proposition

Delivering Product Features

Data and Growth Design

Soft skills

Cohort two, coming soon

Cohort two, coming soon

Cohort 2 live lessons

£485

Including:

6 live calls with Q&A time to get your questions answered

Templates to help you apply learnings with your team

Portfolio review session to position you as a strong senior designer

Lifetime access to video course and chat

Video course

£298

Including:

12 in-depth video lessons across 5 modules

Templates to help you apply learnings with your team

Lifetime access to cohort materials and chat

Still decicing?

Still decicing?

Still decicing?

Get the 12 page detailed syllabus

Get the 12 page detailed syllabus

Get the 12 page detailed syllabus

Get the free detailed breakdown on the course straight to you inbox

Get the free detailed breakdown on the course straight to you inbox

Get the free detailed breakdown on the course straight to you inbox

The Strategic Designer

The Strategic Designer

The Strategic Designer 2025